Record June CPO Program Sales Increase Year-to-Date
Double-digit gains for Sportage and Forte boost Kia’s sales. Strong brand appeal coupled with an outstanding warranty continue to drive Kia’s CPO momentum.
Kia Motors America announces record first half Certified Pre-Owned (CPO) monthly sales with 39,954 vehicles sold. This achievement is an indication that Kia’s wide variety of stylish and fun-to-drive vehicles coupled with the brand’s industry-leading warranty, provide consumers the models they want and the added peace of mind they need when shopping for a used car. Kia’s popular Sportage and Forte helped drive the brand’s sales with double-digit gains.
“Strong sales gains for Sportage and Forte reflect the broad scope and mass appeal of Kia’s world-class model lineup and our CPO program,” said Bill Peffer, vice president, sales operations, Kia Motors America. “The program continues to attract new customers to the Kia brand and positively shape perception.”
“Kia’s CPO Program is among the best in the industry, offering coverage terms and benefits that resonate with value-oriented shoppers,” said Karl Brauer, executive publisher of Kelley Blue Book and Autotrader. “Now roll in the advanced features and appealing style found across the Kia model line and you’ve got a recipe for sales growth and customer satisfaction.”
KIA’s “Certified Pre-Owned” CPO program accepts only Kia vehicles that are five years or newer with fewer than 60,000 miles on the odometer, and requires a meticulous 164-point Quality Assurance inspection by certified Kia technicians. CPO vehicles also come with a 10-year /100,000-mile limited powertrain warranty.
Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.
The Kia CPO 10-year/100,000-mile limited warranty program begins on the original in-service date of vehicle and odometer mile “0.” The limited warranty program includes the remainder of roadside assistance, powertrain coverage and the New Vehicle Limited Warranty (Basic). See retailer for details or go to KIA Please review CPO contract or see retailer for details.