We love when automobiles are used in television and movies. BMW is making an impressive debut in the world of video streaming with Amazon Prime Video.
The new series is called “Tom Clancy’s Jack Ryan” BMW will have a whole range of cars like the 540i xDrive Sedan, BMW X5 and BMW X6 are also featured in the series. A special role is reserved for a legendary model from BMW’s past the BMW 2002, widely admired for its dynamic performance and agility.
Throughout the action-packed story, Jack Ryan not only demonstrates his analytical capabilities; he also shows pure athleticism and short reaction times under the most extreme conditions. The character of Jack Ryan, created by author Tom Clancy, is a well-known pop-culture figure that has been around since the 1990s. In the new series, John Krasinski will play the role of Jack Ryan.
Interest in the series is correspondingly high. The teaser alone, shown during the Super Bowl, was viewed by more than 15 million people on YouTube. BMW not only supports Tom Clancy’s Jack Ryan with a wide range of vehicles, but also through marketing across its own high-coverage channels.
BMW Group has made a name for itself as a reliable partner for film and TV projects. With it’s extensive commitments in the film and entertainment sector, BMW Group vehicles are regularly seen in major international blockbusters.